Brand Behaviour | Your People are Your Brand

We build brands by building people

We don’t create logos or make ads. We don’t design packaging or retail spaces, and we don’t
plan media campaigns. We develop people, because your people are your brand.

People are walking, talking billboards for the organisations they represent. A person’s ability
to communicate effectively, persuasively and in-line with a company’s brand values has a
large impact on market share and brand equity.

Almost 50% of your customer or client’s opinion about your brand comes as a result of an
experience with someone from your organisation.

How is your brand behaving?

It's time to get personal

Our internal branding and behavioural coding methods build trust between your customers and your
brand. We ensure that expectations created through your marketing efforts are fulfilled when customers interact with your employees.

We engineer learning solutions, behavioural guides, brand books, management workshops and
coaching tools around what your brand looks like in person.

Talk with us about your needs and we will provide you with a range of options to ensure that the
people representing your brand are equipped with the tools and skills required to communicate
effectively. persuasively and in-line with your brand.

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...because your people are your brand

Our pledge is to provide our clients with best-in-class development solutions for the people that
make up their brand. We do this in a way that works effectively within organisational cultures
and budgets.

We take great pride in offering our clients the ﬂexibility to choose what they want, for how long,
and in many cases for how much. Talk to us about your business issues and desired outcomes
and we will help you achieve these in a cost effective, sustainable manner.
We encourage you to:

✔ Talk to our clients or ask for a testimonial | info.sydney@brandbehaviour.com
✔ Send an employee to one of our public courses for half the standard fee
✔ Ask us to deliver a one hour summary seminar for your team
✔ Read one of our CEO’s published Marketing Magazine articles.

"Brand Behaviour's work is exceptional." ~ Andrew Lions - Senior HR Partner | QBE

"Karl's advice and council over the past 5 years has been invaludable." ~ Claudine Pache - Co Marketing Manager | Intel

Our Published Articles

Divine Branding - Proff. Marketing Mag (Aug 08)8.12
People - The ‘Brand’ New Channel8.12
Who’s driving your brand?8.12
Karl Treacher’s Marketing Mag Blog - November4.12
Leadership Branding3.09
Egoic Marketing13.08
A Blooming Success Story12.08

About Us

We are Australia’s leading human communication and employee branding organisation.

We are a team of behavioural psychologists and communication experts. We grow brands through improving influenced-based human communication. We provide brands with the advantage of creating unified, skilled, on-brand individuals and teams.

In the last 11 years we have coached and trained over 4000 people, worked with some of the worldʼs largest brands, and are currently the first choice for brands looking to align the behaviour of their people with the character of their brand.